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Proper Coffee And Other Ways to Grow Your Business Author: Hugh Williams A number of the 89 tips in Hugh Williams' no-nonsense book relate to customers, from 'make it easy for customer to buy from you' to 'don't charge by the hour: customers really hate it' to 'increase the number of times your customers do business with you.' It's probably of most use to UK-based small to medium sized companies looking for common sense advice to help them grow. buy UK(£)buy US($)
3. The Paradox of Choice: Why More is less Author: Barry Schwartz Phil Dourado writes: If your product expansion strategy is based on horizontal extension - increasing the choice offered to consumers - you need to be aware of this paradox, as you do if you're a politician trying to push further choice into areas of our lives such as the health service and schools. buy UK(£)buy US($)
5. The Dance of Change Author: Senge et al Phil Dourado: With The Fifth Discipline, Peter Senge created a worldwide movement as thousands of organizations took up the challenge of trying to create the learning organization. buy UK(£)buy US($)
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