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301 More Ways to Have Fun at Work    Dave Hemsath
301 Ways To Have Fun At Work   Dave Hemsath
3-2-1 Launch! Tracking Eight Brands as They Come to Market   Alex Frankel
78 Important Questions Every Leader Should Ask and Answer   Chris Clarke-Epstein
A Branded World: Adventures in Public Relations and the Creation of Superbrands   Michael Levine
A Company of Leaders: Five Disciplines for Unleashing the Power in Your Workforce   Gretchen M. Spreitzer and Robert E. Quinn
A Complaint Is A Gift: Using Customers Feedback As A Strategic Tool   Janelle Barlow
A Genie's Wisdom - A Fable of How a CEO Learned to Be a Marketing Genius   Jack Trout
A Handbook of Human Resource Management Practice    Michael Armstrong
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century   Scott Bedbury & Stephen Fenichell

		301 More Ways to Have Fun at Work Author: Dave Hemsath UK Publisher: Berrett-Koehler Publishers Inc ISBN: 157675118X Quick Review: Features real-life examples of how individuals and companies are creating fun, productive workplaces In this follow-up to the successful 301 Ways to Have Fun at Work, Dave Hemsath applies the concept to new areas of business life to bring even more fun to the workplace. Like it’s predecessor, it combines thorough research with practical hands-on tools for using fun in the workplace to create a more productive and satisfying work environment. Over 300 real-life examples of how individuals and organizations have successfully instilled fun into the workplace make this book immensely practical and fun to read. buy UK() buy US($)
		301 Ways To Have Fun At Work Author: Dave Hemsath UK Publisher: Berrett-Koehler ISBN: 1576750191 Quick Review: This text offers a complete resource anyone can use to create a dynamic workplace that encourages and inspires fun-and-games camaraderie among employees. It provides practical hands-on tools and features hundreds of ideas real companies have used to lighten up the workplace. buy UK() buy US($)
		3-2-1 Launch! Tracking Eight Brands as They Come to Market Author: Alex Frankel UK Publisher: John Wiley & Sons ISBN: 0471213780 Quick Review: Unlike other marketing and branding books that examine trends in retrospect, 3-2-1 Launch! follows eight new brand name products or services as they enter the market. Will they become part of the public consciousness? The answer is the subject of Alex Frankels in-depth chronicle of the birth of brands. Brand-building can begin with just a name, but evolves from multiple efforts working together. The real-time product launches highlighted in this book are perfect fodder for helping you understand what works and what doesn’t when launching a new product. The launch stories covered in the book include a new Porsche SUV, an edgy pharmaceutical drug, and the emergence of Accenture. buy UK() buy US($)
		78 Important Questions Every Leader Should Ask and Answer Author: Chris Clarke-Epstein UK Publisher: AMACOM ISBN: 0814471625 Quick Review: Great leaders have many talents, but one critical skill -- often unrecognized -- is the ability to ask and answer questions. This unique book offers 78 questions that leaders at all levels need to ask and answer both inside and outside the organization. Leaders who master this question-response technique will gain much useful information about what is really going on in their businesses, as well as the admiration of employees, customers, and others with whom they interact. The book even includes advice on answering questions when the answer is "I don't know" or "I can't tell you." With worksheets in each chapter. buy UK() buy US($)
		A Branded World: Adventures in Public Relations and the Creation of Superbrands Author: Michael Levine UK Publisher: John Wiley & Sons Inc ISBN: 0471263664 Quick Review: Michael Levine explores in detail the many facets of PR in the branding process, including packaging, damage control, and e-branding. By creating a fictional product and using it as a branding template throughout the book, this resource offers nuts-and-bolts tips for public relations professionals and marketing managers on leveraging PR to build brand identity. buy UK() buy US($)
		A Company of Leaders: Five Disciplines for Unleashing the Power in Your Workforce Author: Gretchen M. Spreitzer and Robert E. Quinn UK Publisher: John Wiley & Sons ISBN: 0787955833 Quick Review: Attract and retain the best employees by enhancing empowerment throughout the organization How does an organization consistently attract and retain good employees? Gretchen M. Spreitzer and Robert E. Quinn argue that the answer lies in employee empowerment. Drawing from their own unique research and qualitative examples, Spreitzer and Quinn provide a framework of five disciplines for developing an empowered organization of employees who choose to work because they are energized by what they do. Specific strategies and tools are included in each chapter to help the reader put the principles discussed into actual practice. buy UK() buy US($)
		A Complaint Is A Gift: Using Customers Feedback As A Strategic Tool Author: Janelle Barlow UK Publisher: Berrett-Koehler ISBN: 1881052818 Quick Review: This work demonstrates how companies can use complaints as a strategic tool to actually increase business. It offers a complete "Complaints Policy" that readers can implement in their companies and presents numerous real-life examples of good (and poor) complaint handling. buy UK() buy US($)
		A Genie's Wisdom - A Fable of How a CEO Learned to Be a Marketing Genius Author: Jack Trout UK Publisher: John Wiley & Sons ISBN: 047123608X Quick Review: The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. buy UK() buy US($)
		A Handbook of Human Resource Management Practice Author: Michael Armstrong UK Publisher: Kogan Page ISBN: 0749433930 Quick Review: This eighth edition of this work has been fully updated to take account of the latest developments in HRM. Detailing every aspect of the human resource function, the comprehensive handbook considers the function in relation to the needs of the business as a whole. Recognizing HRM as a strategic process, Michael Armstrong offers clear, practical advice on how companies can maximize the effectiveness of the HRM function and ensure that it makes a major contribution to organizational success. Covering a wide range of topics, this new edition is packed with essential information on HRM theory and best practice. buy UK() buy US($)
		A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century Author: Scott Bedbury & Stephen Fenichell UK Publisher: Viking ISBN: 0670030767 Quick Review: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. buy UK() buy US($)

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